Based onthe beautifulcompany identityin whichthewebsiteis already running, developed an effective supplementingcommunication tool: Facebookstrategy.Every weekat leasttwoposts are publishedaccording to a schedulebuilt up offourcategories:
Tips & service
Product Promotion (Goldwell)
Gathered approx. 200 like in the first 2 weeks and established a average reach of 1000 (potential) customers - generating a lot of interaction.
By consistently using the identity colors, a strong link is established between the website and the Facebook base.
Subsequently, several new materials were developed also based on the same color set: